Are you interested in selling your products into the USA? Find out the answers to our most commonly asked questions:
What are the steps I should take if I want to get my product/s into the U.S Market?
Begin with a fantastic product and package. You have to believe in it. Research your market and make tweaks to “fit” where you want to focus and then go for it!
What are the types of products you like to represent?
Products that truly have a point of difference- there are so many “things” available but products with a story and a passionate mission really resonate with me.
How do you gauge what products will do well in the U.S?
Researching the category and terrain and going with a bit of “gut instinct”. That is, what type of criteria do they need to meet? The product has to be “best in class” and make you say Ahhhhh! Packaging has to be striking and the story, well the story is the soul of the product.
What type of process do you go through to get a product into the market in the U.S?
The process is product-specific, there is no one size fits all approach. Engaging a professional adviser or getting in touch with your local Export Representatives will help you here.
How likely is it if you find a product you like that you will be able to get it into the market?
That is a crystal ball question and there really isn’t any way to say 100% what will make the cut. That is where experience, familiarity with the marketplace, correct positioning, pricing and endless energy come in to play.
Where should a producer go to if they want to get their products ready for export?
The organizations and resources available in New Zealand are phenomenal. There are places like your local Chamber of Commerce, Bay of Plenty Export, New Zealand Trade and Enterprise and of course PODSALESNZ.
What advice would you give someone wanting to export to the US?
Be prepared for the roller coaster ride- there are highs and low. You have to be patient. Do your homework and have an unwavering belief in your product and be dedicated to working around the clock as export markets operate on their local times.
Need more questions answered? Please get in touch.